JORDAN MATTER

Jordan Matter is an American photographer, author, and YouTube personality renowned for his dynamic dance photography and engaging online content. Born on October 6, 1966, in New York City, he has built a multifaceted career that bridges traditional photography and modern digital media.

🧬 Early Life and Background

Jordan Matter hails from a family deeply rooted in the arts. His grandfather, Herbert Matter, was a celebrated Swiss-American photographer and graphic designer known for his work with Vogue and National Geographic. Jordan's father, Alex Matter, is a film director, and his mother, Paula Feiten, was a successful Ford model. Despite this artistic lineage, Jordan initially pursued baseball during his high school and college years and later explored acting. His passion for photography ignited after being inspired by the works of Henri Cartier-Bresson, leading him to discover his talent for capturing compelling images. 

📸 Photography Career

Jordan's entry into photography was unconventional. After taking headshots for a model friend, his work gained attention, leading to a burgeoning career in portrait photography. He gained widespread acclaim with his New York Times bestselling book "Dancers Among Us" (2012), which features dancers in everyday settings, celebrating the human spirit through movement. This success was followed by "Born to Dance" (2018), further cementing his reputation in the field. His innovative approach has been showcased in exhibitions at venues like the Savina Museum of Contemporary Art and the Hudson River Museum. 

🎥 YouTube and Digital Influence

In 2011, Jordan launched his self-titled YouTube channel, initially focusing on photography challenges like the "10-Minute Photo Challenge." Over time, his content evolved to include family-friendly videos featuring his daughter, Salish, and son, Hudson. Collaborations with dancers such as Maddie Ziegler and Sofie Dossi have broadened his appeal. As of 2024, his channel boasts over 26 million subscribers and more than 9 billion views, making him a prominent figure in the digital content landscape. 

👨‍👩‍👧‍👦 Personal Life

Jordan is married to Lauren Boyer, a veterinarian. The couple has two children: Hudson, born on December 29, 2005, and Salish, born on November 29, 2009. Both children frequently appear in Jordan's videos, contributing to the channel's relatable and family-oriented content. 

📚 Publications

• Dancers Among Us (2012)

• Dancers After Dark

• Born to Dance (2018)

• Uncovered: Women in Word and Image

Jordan Matter's journey from aspiring actor to celebrated photographer and digital creator exemplifies the fusion of traditional artistry with contemporary media. His work continues to inspire and entertain a global audience.